This is part one of our 6 part series entitled "Connecting With Brands"
This series will help provide you with some key insight when it comes to connecting with brands about why a partnership between yourself and their product is valuable. Our "Connecting With Brands" segment will help open the door to future collaborations, sponsorships and at the end of the day, good business relationships.
When you think about working with a brand, you need to put yourself in their shoes. Brands will be most interested in working with talent that is a good fit for their image and the products they are promoting.
It should never be about what they can do for you, it should be about what it is you bring to the table and what you can do TOGETHER to promote a positive image for their brand NATURALLY.
So step one is to think about what brands you are passionate about and how you can promote their product in your every day life.
For example: If you love to hike, think about what products you use when you hike.
What makes you choose those brands and why?
How can you promote a positive image for that brand by using it in the activities you enjoy and are passionate about.
How can you naturally promote those brands and with a positive and meaningful message?
By answering these questions, you will be well on your way to finding the right brands to explore for partnerships and long term business relationships.
Next week we will talk more about speaking with a brand in a public setting and how you can make a lasting impression in a positive and productive way.
XO- Key Elements PR Team